Disqus Says 10,000 Publishers Have Signed Up For Its ?Promoted Discovery? Ad Program

Over the past couple of months, commenting service Disqus has been rolling out an advertising program that it calls Promoted Discovery with relatively little fanfare (or at least without much outreach to the tech press). Now it's ready to talk about some of the initial results. The ad program takes advantage of the new article discovery feature that Disqus launched over the summer, which introduces a box in the comments section highlighting other articles that the reader might like. Promoted Discovery is a way for advertisers and publishers to introduce sponsored links into that box.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/NjSClKPil90/

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