Kleiner- And Sequoia-Backed Drawbridge Takes Its Cross-Device Ad Targeting Out Of Beta

Drawbridge, a mobile ad startup founded by former AdMob scientist?Kamakshi Sivaramakrishnan, is officially launching its first two ad targeting products and taking them out of beta. Back in May, the company attracted some attention by raising funding from two of the best-known firms in venture capital, Kleiner Perkins Caufield & Byers and Sequoia Capital. At the time,?Sivaramakrishnan described Drawbridge's big idea ? trying to improve mobile ad targeting by collecting data about user activity on the desktop web, mobile web, and mobile apps, then using "probabilistic and statistical inference models" to suggest which PC and mobile users are actually the same person using two different devices.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/yBlJ9a1Y0KI/

human nature arkansas football howard johnson blackhawks levon helm firelight world peace elbow