It ain't easy being a mobile game developer. Between developing an original, good-looking game to acquiring users, honing in on the right monetization strategy without bombarding users with annoying ads or in-app spam (hi, Zynga!), while keeping engagement and retention up, leaves developers with their hands more than full. PlayHaven launched back in 2010 to try to bring app makers a little peace of mind by giving them complete control over their in-game marketing and monetization strategies. The startup's HTML5-powered platform and SDK essentially enables mobile developers to quickly publish a variety of overlays through which they can serve rewards, virtual goods and promotions on the fly. They can then control and modify those overlays from a web dashboard, while leveraging the startup's promotion network to hawk their app and reach users playing similar games.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Y4xc0_S_9eA/
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